Unique and Useful SEO Content Writing Can Spell Website Success

When it comes to website success these days, SEO content writing (SEO stands for Search Engine Optimization) may mean the difference between a potential customer clicking in for a visit to your site or clicking on down the road to your competitor.
There may be hundreds, if not thousands, of people hunkered down in front of their computer searching for the exact product or service that your company is offering. Unfortunately, if your website doesn't pop into visible view on the first few pages presented by the search engine, the chances of them stopping in for a visit may be greatly diminished.
The major search engines have "robots" (also called "spiders" or "crawlers") that continuously scan websites in search of common or repeated keywords and phrases. Targeted website SEO content writing that intrigues the robots, including keyword-rich articles, blogs, web copy, and Press Releases, can result in higher rankings on those critical search results pages.
The key to SEO content writing, however, is quality not quantity. Mindless repetition of keywords and phrases may be too much of a good thing, annoying roving robots as much as potential customers who have risked a click.
Annoyed robots may knock your site down a peg or two (or two hundred), resulting in a loss of search engine ranking. Annoyed potential customers may quickly head back out to click elsewhere.
Investing the time and the effort into producing unique and useful SEO content writing that invites people, as well as robots, to your website can greatly enhance your website success.
For true and long-lasting success, you have to achieve more than just a click, you have to show potential customers that you mean business.
Original, fresh, inspiring, entertaining, enlightening, and/or informative content writing not only pleases the search engine robots it also, more importantly, pleases potential customers who appreciate that they are receiving something of value. They may not make an immediate purchase, but they will learn to trust your honesty and integrity.
And if you continue to offer valuable information (such as writing "how to" articles, providing expert tips and advice, or offering entertaining blogs and news), they are far more likely to return to your site again and again. This increases the likelihood that they will back-link to your website, further increasing robot satisfaction and search engine optimization.
Yes, it does take time and effort to produce SEO content writing that is useful and unique. The investment, however, can improve the chances that potential customers who are interested in the products or services you are selling will click in for a visit and stay for the grand tour, never needing to click on down the road.