How to Add Footer Column Widget into Blogger blog

You may have seen many blogs that have a three or four column widget at the bottom of
there page. When we searching blogger template sometimes we can't find 3 column footer blogger template. In this tutorial i'm going to teach you how to add 3-4 columns footer widget box, With more columns in your blogger footer you can add extra stuff you like. Also you will be able to put less frequently used widgets such as recents comments, archives, followers, About me etc at the bottom of your template.

Adding a 3 Column Footer Widget


1. Navigate to template > edit HTML

2. Before making any edit always remember to backup your template

3. Find the following section in your Blogger template

<div id='footer-wrapper'>
<b:section class='footer' id='footer'/>
</div>


If you are having difficulty finding this section trying searching for footer-wrap or something similar.

4. Replace all the code located in Step 3 with the following,
 
<div id='footer-columns'>
<div id='footer1' style='width: 30%; float: left; margin:0;
text-align: left;'>
<b:section class='footer-column' id='col1' preferred='yes'
style='float:left;'/>
</div>
<div id='footer2' style='width: 40%; float: left; margin:0;
text-align: left;'>
<b:section class='footer-column' id='col2' preferred='yes'
style='float:left;'/>
</div>
<div id='footer3' style='width: 30%; float: right; margin:0;
text-align: left;'>
<b:section class='footer-column' id='col3' preferred='yes'
style='float:right;'/>
</div>
<div style='clear:both;'/>
</div>


Adding a 4 Column Footer Widget


Replace all the code located in Step 3 with the following,
 
 
<div id='footer-columns'>
<div id='footer1' style='width: 25%; float: left; margin:0;
text-align: left;'>
<b:section class='footer-column' id='col1' preferred='yes'
style='float:left;'/>
</div>
<div id='footer2' style='width: 25%; float: left; margin:0;
text-align: left;'>
<b:section class='footer-column' id='col2' preferred='yes'
style='float:left;'/>
</div>
<div id='footer3' style='width: 25%; float: left; margin:0;
text-align: left;'>
<b:section class='footer-column' id='col3' preferred='yes'
style='float:left;'/>
</div>
<div id='footer4' style='width: 25%; float: right; margin:0;
text-align: left;'>
<b:section class='footer-column' id='col4' preferred='yes'
style='float:right;'/>
</div>
<div style='clear:both;'/>
</div>
 
 
5. Save changes to your Blogger template
6. Navigate to Layout > Page Elements. You will now see a 3 column footer or a 4 column footer depending on what option you chose. 

Top 10 Pinterest Tips and Tools To Help Grow Your Business

heart-pinterest-cork-board
heart-pinterest-cork-board
Pinterest is one of the top online social networks. Yet
many business owners are still not sure about Pinterest; they are afraid to venture into more than one or two social networks, preferring instead to stick to the social media king and queen: Facebook and Twitter.
However, Pinterest is practically made for businesses – especially product-based businesses. It’s probably the only major online social network where people actually expect (and actively look for!) images of different products, with the price tag included, and many of these users are also ready to buy. Although this alone makes Pinterest perfect for businesses, here are a few other stats that definitely sustain this theory:
  • pins with price tags included get 36% more likes than those that don’t,
  • 69% of Pinterest users have found at least one item that they’ve bought or wanted to buy,
  • 80% of users are women (I know, from personal experience, us women love to buy stuff!), and
  • the average American Pinterest user spends 1 hour and 17 minutes on the website.
I would go as far as to say that Pinterest is a new type of social online shopping experience that is most probably here to stay.
As I’ve mentioned earlier, Pinterest is great for product-based businesses, such as those in the retail industry: fashion, food, furniture, art of all kinds etc. But, this doesn’t mean that services can’t get great results as well. I work in the services industry and have been using Pinterest successfully to market my business and my blog.
[Cork board image with note paper and push pin from Shutterstock].
As Pinterest gets more and more users every day, lots of different tools and features pop up to help businesses grow, by making it easier to increase your traffic and leads. Here are some tips and tricks to help you get the most out of Pinterest:

1. Set up a Pinterest Business account

First things first, you should consider opening up a business account on Pinterest. This isn’t completely necessary, but it’s definitely recommended if you plan to sell products via Pinterest. Simliar to Facebook, a Pinterest business page will make your profile look more professional and more credible.

2. Use tools to help

As a huge fan of social media tools, I was very excited to see lots of developers creating their own tools for Pinterest. Without them, I would probably not be able to keep up with all the different social networks I have to use in order to make sure my business gets noticed.
There are tools for anything you might need:
  • try Piqora for a more complete Pinterest dashboard (including analytics and pin scheduling),
  • Pinstamatic if you want your boards to be more fun and exciting,
  • use Pinpuff if you want to calculate your influence, and
  • check Repinly regularly to keep up to date with the most popular pins and boards.
If you are thinking of opening up your own Pinterest store to sell your products, take a look at Shopinterest – you’ll be able to set up shop in a matter of minutes.

3. Check Pinterest Analytics regularly

In order to get the best results, you need to check your analytics regularly. Pinterest offers its own analytics (I’ve found that the stats are not the most up-to-date). This allows you to track how many people have been pinning from your website and how many people have viewed your pins. You can also get a glimpse into what’s trending on Pinterest by checking the “most repinned” list. With this information you can then create better boards and start pinning more relevant pins to your target audience.

4. Make your website “pinnable”

If you want people to start pinning from your website (which is an incredibly efficient way of spreading the word about your business) then you have to make your website and blog very visual.  It can be challenging to find unique and “pinnable” images on a regular basis.
Many amateur and professional photographers license their work with the Creative Commons license, which means that you can use theses images so long as you provide credit and don’t use the images for commercial purposes. The great part is that these images are often more interesting and exciting than regular stock photos, while also being free! Make sure that you always give credit where it’s due.
Start by browsing these sites for sources of images:
  • Flickr (be sure to check the copyright of images)
  • Photo Pin (this site has a terrific selection of Creative Commons licensed images)
For paid royalty-free stock images, check out:
See also these sites for ideas:
  • Reddit
  • ICanHasCheezburger - you’ll find an amazing selection of images and you’ll even have a good laugh while searching for the perfect ones for you.

5. Get the ‘goodies’

You’ll find all you need to improve your pinning at Pinterest Goodies. Start by getting the Pin It bookmarklet. This handy tool will enable you to pin ANY image or video that  you like on the web.
Another essential goodie is the Pin It button for your own website, which will allow your readers to easily pin anything they like from your website.
I also recommend that you get the Board Widgets so that people will be able to start following your boards directly from your website.

6. Know your audience

As with all other social networks, if you want to raise your engagement you have to do some research in order to understand your audience. You’ll get a feel for what your audience likes to pin and what types of boards they are most interested in. With that information you will then be able to create better boards that your audience will want to follow and share with their friends and followers.

7. Pin to win!

Contests are great promotional tools and Pinterest offers the perfect medium for running a contest. If you’re just starting out on Pinterest and you want to get some likes and followers quickly, then running a contest might be the perfect solution. There are many apps that you can use to run a contest; some of my favorites include Woobox and Votigo. Make sure you read Pinterest’s Terms of Service first so your contest doesn’t end before it’s time.
Example Pinterest contest: Martha Stewart Collection at Macy’s

8. Engage

If you want people to engage with you, then you have to spend some time engaging as well. By regularly liking, commenting and pinning, you stand a much better chance to get more likes and comments from others as well as more followers. Make sure you stay true to your brand and pin only what you feel represents your business well.

9. Create infographics

Infographics are a great way of raising engagement and follower numbers on Pinterest. Among all your pins and repins, some original content–especially educational content–will give you an extra edge. And since Pinterest is mostly visual and image-based, infograhics are the perfect solution. You’ll find plenty great online tools to easily create infographics such as visual.ly or infogr.am.

10. Check out the competition

Checking out the competition is always a good idea so you can get a feel for what you have to do in order to be successful. Start by looking at Nordstrom – currently the most successful brand on Pinterest in terms of followers (over 4.4 million). And, of course, review what your direct competition is doing in terms of creating engagement, gaining followers and getting more leads.

New Link Building Tips

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most search engines’ algorithms are based on –
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.
Anyway, for the past year and a half, our company/team has been known to specialize in this area of online marketing (although we also offer other technical marketing services, our brand has just been so attached to this particular marketing practice).
Given that we’ve been doing this for quite some time now, I just thought of sharing the things we’ve learned from working with dozens of clients (from different countries, industries, working on various business models), as well as the mindsets that we’ve grown to believe in as a team when it comes to implementing link development strategies.

1. Diversity is one of the key factors to succeed in online marketing these days. That mindset pretty much applies in link building as well.
And the best way to get a good variety of link types (through voluntary given citations/mentions) is to make sure that you’re promoting a great product/service that has a strong unique selling point, which will make people want to share it with their friends.

2. There are 4 major factors that make brands/sites earn editorial and contextual links – content, relationships, expertise and unique value. Being consistent in building on at least 2 of these main factors can certainly help you get ton of hard-to-replicate links to your site.

3. Invest on continuous creation of evergreen content assets that aim to solve perennial problems or frequently asked questions in your space. It’s the best way to scale link building, since they’ll almost always be searched and most likely be used as a reference by people finding your content.

4. There is more value and advantages in contributing content regularly on high-traffic industry publications than submitting one-time guest posts on hundreds of mediocre blogs. Focus on 5 – 10 top industry sites (that your target audience go to) and get more visibility from them.
5. Create high-value content assets before launching a guest blogging campaign. It’s easier to get guest post opportunities when your prospects already have an idea of the quality of the content you produce. Guest blogging is also more efficient when primarily used to support your site’s strong content – wherein it’s more appropriate to include in-content links back to your site’s relevant assets.

6. Invest on developing redistributable content such as images (data visualization, memes, cinemagraphs, etc…), slide presentations, videos/kinetic typographies, PDF/whitepapers and badges. Aside from getting natural links from people who might reuse them, these content initiatives can also help you connect with other content publishers, drive traffic and build brand awareness.
7. Invite authority guest bloggers. It’s the easiest way to bait links – knowing that most seasoned
bloggers reference their own works. It’s also a great way to expand your network and following base.
8. Build alliances. Make friends with entities/organizations that share the same ideals as yours (preferably emerging influencers in your industry). That way it will be easier to syndicate your content (as well as theirs) – which exposes your content to a wider audience and can result to higher chances of getting natural links.
9. Apply lead generation techniques when doing link building to get more results from it. Find and participate on specifically targeted discussions using search phrases and search operators that target people particularly looking for solutions (ex: “where can I buy + keyword”, “need help with + keyword”, etc…).

10. Promote useful content where it’s appropriate. There are so many channels where you can promote or build links to your content such as related discussions on other blogs, communities/forums, Q&A sites, and even using paid social ads.
But what’s really important is to ensure that your content will really add value to the discussion and to those who can read them.

11. Always track for mentions (linked or unlinked), yours and competitors’. Asking for links that you’ve really earned (unlinked brand mentions or mentions pointing to your social profiles) is the easiest way to get links through outreach.
Tracking your competitors’ brand mentions is also important, as this can help you find new prospects that you can engage and be connected with. You can use Google Alerts or Moz’s Fresh Web Explorer to track these mentions.

12. Think branding. Link building is more efficient when used as a brand building tool. And given that Google is favoring brands on search results, then link building (when done right) can definitely hit more birds with one stone.
Focus more on branded anchor texts (your brand name, products, events, content assets, etc…) when building artificial links (awareness > link).

13. Aim for links that will get clicked, because they’re the ones that can most likely influence search rankings. Some of the most known factors that make links more clickable:
  • Prominent position in the document (the higher, the better).
  • Links that have highly descriptive and longer strings of anchor texts tend be clicked more.
  • If the link is on a high-traffic page.
  • Sentiments of the texts that surround the link.
14. Strengthen your links’ attributes with the help of other signals for them to pass more value (ranking power) to your site.

15. Always check assisted conversions (on Google Analytics). It will allow you to identify and understand link types and sources that are sending qualified traffic and conversions to your site, which you can develop a process to make it replicable.

16. Comment marketing is both overlooked and misused, but it’s definitely one of the most effective inbound marketing techniques out there. Here’s why:
  • It allows you to build relationships with other content publishers.
  • It can help you establish your brand as an expert – particularly if you’re contributing high-value information in the discussions.
  • It opens a lot of opportunities for linking (like being invited to become a contributor, or having your opinions cited by the publishers you communicate with).
Always consider your comments as a part of your content efforts.
17. Start learning how real writers reference other people’s works, because that’s how natural links are done. Use partial match and highly descriptive anchor texts, and understand the concept of co-occurrence.

18. Internal links are the most powerful type of link that you have full control of – make use of them wisely. Make your site’s stronger content (that are receiving natural links, social signals and constant traffic/activity) internally link to your site’s key pages that need more ranking power.
19. Be open to share internal data, especially to content publishers.

20. Try to get links from pages that are already ranking well on search results or submit content to domains that have strong ranking ability (high search share). Getting your brand published on domains that have higher potentials of ranking for your long-tails can constantly send relevant traffic to your site.

21. Update past successful link baits or content assets hosted within your site. I tried this a few months ago on this post, and it doubled the social shares, number of comments as well as the links it generated for that particular content.

You can even implement the same approach when reaching out to other publishers/bloggers (where you can suggest helping them update their old, but still useful content). Use Bill Sebald’s Outdated Content Finder to track pages that need to be updated.

22. Use the linker outreach method to get your content in front of prospects that really cares or genuinely interested about it.

On Page Optimizations technique That You Should Avoid

on page optimizatioonIn this post we are talking about
on page optimization
so please look through in this post.


In the world of search engine optimization knowing what not do is sometimes more important than knowing things that you can do. This is because of the fact optimization techniques that are not approved by Google can hardly do any good to your website and will actually have a negative impact on its ranking in the search engine result pages. For optimal results understanding on page SEO techniques that you must avoid is critical, as black hat on page SEO techniques can blacklist a website.

On page search engine optimization is the process of optimizing the actual website. The Google approved on page SEO techniques include relevant, informative, and unique content with optimum keyword density, metadata, URL structure and internal linking. Deploy these approved procedures for ranking better on the search engines, while avoiding a ban by Google.
Hiding selling links should be strictly avoided during on page optimization of your website. Creating irrelevant links or links that are embedded and invisible to the users is a technique practiced by many webmasters who use it to avoid being detected by the search engine spider, which again is not approved by Google. Your website can actually be penalized with negative ranking points.
Doorways pages often used by websites to create low quality pages with high rankings for different keywords and are actually of no use for the visitors. Thus, you must steer clear of such wrong methods of popularizing your website. The aim of these pages is to funnel traffic to another converting page. In simpler terms, in spite of their poor quality these pages rank well in search engine results only due to keywords.
Using keywords invisible to the users, but not to the search spiders is another black hat technique used by websites that can result in obtaining a good rank. But, once it is identified by Google and that is always going to be sooner or later the site will be penalized with negative ranking points or can even be blacklisted.
With its latest algorithm updates Google has made it clear that websites with invisible selling links and poor and copied content are going to lose their search engine rankings. Only Websites with unique and informative content and high quality backlinks will  appear in the search engine results.
So where do you stand? Analyze your website and its content and get immediate assistance from a  reliable optimization firm for an enhanced ROI. DSLR

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